A lesson by Hannah Leske.
Frontier Developments is a UK-based video game development and publishing company with over 25 years’ experience in the industry. The company is best known for its expansive titles such as the massively multiplayer online (MMO) space epic Elite Dangerous and the critically acclaimed simulation games Planet Zoo and Jurassic World Evolution. In all, Frontier Developments now operates more than 20 games — several of which have been nominated for the BAFTA Game Award — across a range of platforms. More recently, the company has also begun publishing and localizing third-party developed video games. We spoke with Tamara Tirják, Senior Localization Manager at Frontier Developments, about her company’s approach to localization.
An approachable localization team with a can-do attitude: As understanding and appreciation of the localization team continues to develop across the company, their primary goal is to offer support along all stages of game development.
A close relationship with one core MLV: Rather than spreading themselves too thin across several multi-language vendors (MLVs), the localization team has fostered a very good relationship with one primary vendor.
Quality from the source, detailed resources for external vendors: The source language is polished as much as possible to ensure high-quality translations, and vendors are given access to extensive documentation and reference materials to assist them in their work.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.