A lesson by Hannah Leske.
Frontier Developments is a UK-based video game development and publishing company with over 25 years’ experience in the industry. The company is best known for its expansive titles such as the massively multiplayer online (MMO) space epic Elite Dangerous and the critically acclaimed simulation games Planet Zoo and Jurassic World Evolution. In all, Frontier Developments now operates more than 20 games — several of which have been nominated for the BAFTA Game Award — across a range of platforms. More recently, the company has also begun publishing and localizing third-party developed video games. We spoke with Tamara Tirják, Senior Localization Manager at Frontier Developments, about her company’s approach to localization.
An approachable localization team with a can-do attitude: As understanding and appreciation of the localization team continues to develop across the company, their primary goal is to offer support along all stages of game development.
A close relationship with one core MLV: Rather than spreading themselves too thin across several multi-language vendors (MLVs), the localization team has fostered a very good relationship with one primary vendor.
Quality from the source, detailed resources for external vendors: The source language is polished as much as possible to ensure high-quality translations, and vendors are given access to extensive documentation and reference materials to assist them in their work.
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
Freelance translators, agencies, in-house linguists, global content creators — there are so many different ways you can structure your team in order to get your content translated most effectively.
Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams.