A lesson by Hannah Leske.
Frontier Developments is a UK-based video game development and publishing company with over 25 years’ experience in the industry. The company is best known for its expansive titles such as the massively multiplayer online (MMO) space epic Elite Dangerous and the critically acclaimed simulation games Planet Zoo and Jurassic World Evolution. In all, Frontier Developments now operates more than 20 games — several of which have been nominated for the BAFTA Game Award — across a range of platforms. More recently, the company has also begun publishing and localizing third-party developed video games. We spoke with Tamara Tirják, Senior Localization Manager at Frontier Developments, about her company’s approach to localization.
An approachable localization team with a can-do attitude: As understanding and appreciation of the localization team continues to develop across the company, their primary goal is to offer support along all stages of game development.
A close relationship with one core MLV: Rather than spreading themselves too thin across several multi-language vendors (MLVs), the localization team has fostered a very good relationship with one primary vendor.
Quality from the source, detailed resources for external vendors: The source language is polished as much as possible to ensure high-quality translations, and vendors are given access to extensive documentation and reference materials to assist them in their work.
Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.
There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.