A lesson by Gabriel Karandysovsky.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has. EA has been propelling the game industry forward for nearly four decades now, one memorable title after another.
Now, if you were to sneak a quick peek at the localization goings-on at EA, you’d be quick to find out that the company is among the avant-garde in terms of pushing the localization best practices envelope, with its team raising the bar for others and speaking frequently at industry events. Particularly in the area of machine translation (MT), EA has been showing the rest of the gaming industry just how transformational technology can be — even for an industry that prides itself on being very creative (and being often dismissive of the technology as a result).
For this Lesson in Localization, we’ve had the chance to sit down with Anneta Mitsopoulou and Cristina Anselmi, two of the masterminds behind EA’s success leveraging localization technology for the benefit of gamers all around the world!
Putting language technology to good use: The team at EA has a robust, well thought out process for using MT for gaming content. Whoever said MT and creative industries don’t mesh well together?
Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.
Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.
Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?
Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike.