A lesson by Gabriel Karandysovsky.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has. EA has been propelling the game industry forward for nearly four decades now, one memorable title after another.
Now, if you were to sneak a quick peek at the localization goings-on at EA, you’d be quick to find out that the company is among the avant-garde in terms of pushing the localization best practices envelope, with its team raising the bar for others and speaking frequently at industry events. Particularly in the area of machine translation (MT), EA has been showing the rest of the gaming industry just how transformational technology can be — even for an industry that prides itself on being very creative (and being often dismissive of the technology as a result).
For this Lesson in Localization, we’ve had the chance to sit down with Anneta Mitsopoulou and Cristina Anselmi, two of the masterminds behind EA’s success leveraging localization technology for the benefit of gamers all around the world!
Putting language technology to good use: The team at EA has a robust, well thought out process for using MT for gaming content. Whoever said MT and creative industries don’t mesh well together?
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.Â
11 November 2023
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
18 September 2023
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.Â
9 August 2023