Customer Centric Language – the Future of Localization – Nimdzi LIVE! Episode 31 (feat. Maiju Nurminen)

Rising l10n star, Maiju Nurminen, is having success changing the localization process as an integral part of the What3words business having a voice at the table.

Our guest today is Maiju Nurminen

Maiju Nurminen leads marketing and user experience localization at what3words — the tech company that’s given every three-meter square in the world an address of three random words, so far in 48 languages. She is passionate about delivering meaningful experiences across all languages, cultures, and platforms. As a translator herself, Maiju is keenly aware of the limits of translation in localizing experiences that convert. As such, she is an advocate for data-led localization, mixing localization methods, and counts design as a language.

About Nimdzi LIVE!

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.

More ways to watch/listen

All episodes are available via multiple online providers - Spotify, Amazon Music, Apple Podcasts, Google Podcasts, Stitcher - download and listen regardless of where you manage your podcasts.

7 July 2021

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