Rising l10n star, Maiju Nurminen, is having success changing the localization process as an integral part of the What3words business having a voice at the table.
Maiju Nurminen leads marketing and user experience localization at what3words — the tech company that’s given every three-meter square in the world an address of three random words, so far in 48 languages. She is passionate about delivering meaningful experiences across all languages, cultures, and platforms. As a translator herself, Maiju is keenly aware of the limits of translation in localizing experiences that convert. As such, she is an advocate for data-led localization, mixing localization methods, and counts design as a language.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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Four years since our original article on internationalization was published, questions about what internationalization is (and isn’t) and why it matters in modern software development still arise quite often.
You slept very badly last night and, as a consequence, your attention span (or patience) will be shorter today. It can help if the content you’re reading is structured in a simple layout, using plain language. Or, say, you’re suffering from an ear infection and you aren’t hearing quite as well as you usually do. Subtitles for video conferencing could make your work easier. These are just a few examples of how all of us change over time — sometimes subtly and sometimes in more significant ways — and our needs are never the same.