Instructors
The Business of Translation
Class overview
The Business of Translation explores a thriving yet complex industry. In this self-paced course, you’ll leave with the necessary knowledge to understand the nature of the business, the market influencers that present risks and opportunities, and the different core and support activities that enable market players to stand out and add value to localization buyers.
Structure
- Part 1 - Introduction (trial - free access)
- Introduction to the Language Services Industry
- Intro to Market Influencer Evaluation | Threats of New Entrants
- Market Influencer Evaluation | Threats of Substitutes
- Market Influencer Evaluation | Customer Bargaining Power, Supplier Bargaining Power, and Industry Rivalry
- Part 2 - The Seven Support Activities of the LSP (certificate - only for Nimdzi Partners)
- Intro to The Seven Support Activities | Management and Structure
- The Seven Support Activities | Finance
- The Seven Support Activities | Culture, Facilities, Human Resources, and Technology
- The Seven Support Activities | Quality
- Part 2 - The Three Core Functions of the LSP (certificate - only for Nimdzi Partners)
- Introduction to the Three Core Functions | Vendor Management
- The Three Core Functions | Project Management (part 1)
- The Three Core Functions | Project Management (part 2)
- The Three Core Functions | Sales and course wrap up
By taking this class, you will have an opportunity to
- Understand the essence of the Business of Translation so you can successfully navigate the industry and focus on what really matters.
- Understand how the different market influencers play a key role in shaping the industry and learn how to seize the opportunities and manage the risks that come with them.
- Develop strategies to stand out from competitors and focus on activities that add value to your customers.
Who this class is for
“The Business of Translation” is designed for newcomers to the industry at any level in an organization (including project managers, localization managers, business development managers, VP of Sales, etc.) who are looking to understand the value and supply chain of the translation business in order to improve their effectiveness when navigating the industry and make impactful and strategic decisions.
Certificate of Completion
When you complete all the lessons, you will receive a certificate of completion! In order to do so, you will need to get at least 80% of your quiz replies right. Best of luck!
Renato Beninatto 
Fields of expertise: Sales Strategy, Account Management, Customer Success Management, Mergers and Aquisitions, Global market trends + market sizing
CEO and co-founder, Renato brings decades of experience everywhere he goes. With extensive experience in international consulting, market research, sales and marketing, Renato provides the strategic direction that helps Nimdzi better serve clients worldwide.
