Introduction to Buyer Personas

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Introduction to Customer Profiling: Creating Buyer Personas


Class overview

Understanding your prospects’ goals and challenges is fundamental to connect with them and drive meaningful conversations. In this course, you will learn how to build a buyer persona to improve and make the most out of your prospecting and account management efforts.


  • Part 1 (Trial)
    • Introduction
    • Lesson 1 - Importance of customer profiling
    • Lesson 2 - What is a buyer persona?
    • Lesson 3 - How should I build my buyer persona?
  • Part 2 (Certificate) - For Nimdzi Partners only!
    • Lesson 4 - General information
    • Lesson 5 - Motivations and knowledge
    • Practical example
    • Lesson 6 - Messaging
    • Lesson 7 - Interviews with customers and prospects
    • Wrap up

By taking this class, you will have an opportunity to

  • Understand the importance of buyer personas in your sales process.
  • Learn the process to effectively create buyer personas, gathering the right information from your potential customers.
  • Understand your buyer personas and build meaningful relationships with your prospects.

Who this class is for

“Introduction to Customer Profiling: Creating Buyer Personas” is designed for individual sales representatives and account managers at service providers who are looking for actionable tips to improve their proactive outbound prospecting skills.

Certificate of Completion

When you complete all the lessons, you will receive a certificate of completion! In order to do so, you will need to get at least 80% of your quiz replies right. Best of luck!

Inge Boonen

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Fields of expertise: Sales Strategy, Marketing, Customer Success Management, Account Management

Inge has been in the localization industry for up to 20 years. With an academic background in languages and translation and practical experience as a translator and proofreader, she is passionate about all aspects of the localization industry. Inge held various positions at Logos – a world top 20 language service provider – including Project Manager, Account Manager, and Sales Manager. After that, she was the manager of a team of business development managers at Acolad Southern Europe and was the company’s joint ad-interim general manager. She currently works as an Enterprise Sales Manager at Nimdzi. Inge’s ultimate aim is to support the global development strategy of her customers, thanks to her – and Nimdzi’s – in-depth knowledge, extensive experience, and hands-on approach.