Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.
1 May 2023
As the localization industry continues to grow and evolve, it is crucial for leaders in the field to stay up-to-date with the latest trends and innovations. To gain insight into where these leaders are investing their time in 2023, Nimdzi conducted a survey and has compiled the results. In our survey, Nimdzi asked localization professionals to list the focus areas and challenges they anticipate for 2023.