Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
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