Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
Since 2004, KAYAK has been revolutionizing the travel industry. As a metasearch, KAYAK searches other sites to show travelers the information they need to make confident travel decisions. Each year KAYAK processes billions of queries for travel information, helping travelers worldwide find the right flights, hotels, rental cars, and vacation packages.
The translation technology landscape is continually evolving, and it’s quite impressive to see just how many tools are out there right now. Yet, given the sheer number of available platforms, it can be quite daunting and confusing to shop for a solution, and you may be worrying whether you have to spend a fortune to get what you need. The good news is that with a wide variety of tools, comes a wide variety of options — for all budget levels.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.