Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
If you follow Nimdzi Insights then you know that we like to create rankings. Why, you ask? The answer’s simple. We — along with our clients and industry peers — like to know who the top players are in any given field or area. We look at the global market for language services as a whole, as well as in-country markets and leaders in specific industry verticals and services.
If you follow Nimdzi, you know that every year we publish a report called The Nimdzi 100 that ranks the 100 largest language service providers (LSPs) in the world. It’s an important indicator that tells us a great deal about how the global market for language services has developed in the latest financial year, and historical data gathered over the years further allows us to generate trend lines and consider industry growth over a longer period of time.
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.
As the localization industry continues to grow and evolve, it is crucial for leaders in the field to stay up-to-date with the latest trends and innovations. To gain insight into where these leaders are investing their time in 2023, Nimdzi conducted a survey and has compiled the results. In our survey, Nimdzi asked localization professionals to list the focus areas and challenges they anticipate for 2023.