Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
It is a given nowadays that when organizations expand internationally or consolidate their existing global presence, they need to invest in localization. This does not simply mean linguistic resources but also technological investments that contribute to translation productivity among other efficiencies.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
The “Languages & The Media” conference is an international conference focused on audiovisual language transfer in the media. This year, the event took place from November 7-9, 2022, and Nimdzi’s analysts joined the conversation to bring you the latest and greatest information and trends from the vibrant field of media localization.