Publication by Miguel Sepulveda.
Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.
The profusion of content and languages means that businesses should have a systematic approach to scaling their international growth without breaking the bank. But before you can really map out the road ahead of your company, you need to take time to consider your content strategy and reflect on the following issues.
When these questions start surfacing during internal discussions is the exact right time to start laying the groundwork for international market expansion and determining what content is worth prioritizing. This report can help bridge the gaps between your experience and the demands of a proper content prioritization and market selection strategy.
Evaluating and migrating between translation management systems (TMS) is a lot of work and there are always reasons not to do it. It might be the fear of moving away from a familiar TMS, even if it isn’t fit for purpose, the impact on other teams and external stakeholders, or the prospect of the time, technical work, and costs involved. The number of TMS solutions on the market can also make the decision far from simple and straightforward.
Rotary International has been uniting businesses and leaders to advance global goodwill and peace since its formation well over a century ago in 1905. With more than 35,000 member clubs and 1.2 million members, Rotary International is a global network of people who believe in the shared responsibility to create change and take action on humanitarian issues.
Using high-precision and high-performance QA tools not only helps improve the quality of a text but can also speed up the turnaround time of localization projects, and can in turn lead to cost savings.