Vision

Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program? In other words, how do you pitch a localization program? Answer: you create a business case.

Calculating exactly how much it will cost to localize your digital content can be complicated and complex, as there’s no quick and dirty formula for estimating localization costs with any degree of precision.

As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.

If you have recently decided to revolutionize your vendor management setup or implement one for the very first time, you know very well how overwhelming it can be. So what’s the best way to go about it?

Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most of the discussions inevitably center around the usual suspects - machine translation or globalization, to name just a couple - every once in a full moon, a hidden, wholly unexpected gem makes an appearance on center stage.

Localization nightmaresTop 7 fears that keep globalization directors up at night Introduction -  We wanted to find out what worries language services buyers the most, so we asked one basic question: What keeps you awake at night? We asked this question to over 100 buyers of localization services who work for any number of companies […]

Localization nightmaresTop 7 fears that keep globalization directors up at night Introduction -  We wanted to find out what worries language services buyers the most, so we asked one basic question: What keeps you awake at night? We asked this question to over 100 buyers of localization services who work for any number of companies […]

Nimdzi asked over 100 language service buyers with the biggest budgets how they decide which LSPs to work with. This report will help LSPs prioritize the areas that matter to top buyers. For Language Service Buyers, it will help you benchmark your own vendor selection process against what others in the industry are doing    […]