Strategy

As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so.

We’ve already seen that there are a number of different ways of setting up a language team. It’s rare nowadays to find enterprises opting for a fully in-house translation team, and companies typically go with either a hybrid model with some in-house language capabilities or simply forgo internal language resources altogether.

Nimdzi Co-Founder Tucker Johnson interviewed Miguel Sepulveda, Globalization Manager at King, author of the blog @Yolocalizo and researcher at Nimdzi Insights, on the topic of localization ROI.

Ceridian is a leader in specialized, enterprise-level human capital management (HCM) software solutions. Its leading platform, Dayforce, provides human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution.

Salvo Giammarresi, Head of Localization at AirBnB, will join us on Tuesday for a big announcement. We can't share many details at this time (#nospoilers). But we can assure you that this will change the way global brands facilitate communication across borders. Read about it in the news, or hear about it LIVE with us […]

If you have recently decided to revolutionize your vendor management setup or implement one for the very first time, you know very well how overwhelming it can be. So what’s the best way to go about it?

Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!. Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of […]

Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.

Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.