As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.
Today we discuss how a well-designed multilingual content strategy, supported by market research, can make a great impact on business expansion. This topic was originally discussed via a LocFromHome conference and we will continue the conversation today! Our first guest today is Silvi Nuñez After earning my degree as an English<>Spanish translator, I entered the […]
Translate Your Domestic Strategies into International Sales and Profits! Wendy Pease from Rapport International, author of “The Language of Global Marketing” talks today about the insights found within her new book, available for purchase now. Our guest today is Wendy Pease About Wendy: www.wendypease.com Get the book here! About Nimdzi LIVE! There is a shadow […]
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
Today's discussion The topic is the Australian language services landscape, with a focus on indigenous and underserved Australian languages. Today's Guest is John Yunker Today we talk with Lawson Stapleton, General Manager of South-Australia-based language interpretation provider, ABC MultiLingua PTY LTD. About Nimdzi LIVE! There is a shadow industry driving the growth of ALL global […]
Why is keyword optimization and localization such an essential part of a company’s globalization strategy?
Who thought having a beefed-up localization program with dozens of supported languages guarantees your company’s growth? If you have been wondering the same, contemplating which languages and markets to go for next, the (perhaps surprising) answer is, no, it doesn’t … not necessarily.
Companies that deal exclusively in the English language should still invest in localization. Languages are dynamic – they must be flexible enough to change as our societies change. Here are just a few reasons why more and more companies invest in localization even if their products and services are offered exclusively in English […]