Strategy

Researched and written by Paula Hunter and Beata Janaszkiewicz-Cavalcanti. Relationships Of An Effective Localization Team Within Global Strategy We often hear about the importance of building relationships and leading by influence in order to drive success as an enterprise localization professional. Here’s why this is true.  The key to a successful localization strategy lies in fostering strong relationships […]

Researched and written by Miguel Sepulveda and Beata Janaszkiewicz-Cavalcanti. Best practices for getting websites localized for international expansion Website localization is easy, many would say. Just get a machine translation plugin for WordPress, and tadá, it's done. So why have we created this how-to article (and its follow-ups)?  Website localization is an essential part of […]

Adobe boasts a robust international presence, underpinned by a dynamic expansion strategy and a cohesive approach to globalization. The strategy is not just about reaching numerous markets but also involves a deep commitment to localizing content extensively, ensuring cultural relevance and user engagement across diverse global audiences.

Written by Miguel Sepulveda, Beata Janaszkiewicz-Cavalcanti, and Laszlo K. Varga. Why go global? In today's interconnected global economy, the pursuit of international growth has become a strategic imperative for businesses seeking to unlock new opportunities and drive competitive advantage. However, the process of globalization is complex and costly and requires a meticulous approach and a […]

YAZIO, a German-based health and nutrition app, offers users nutritional information, meal tracking, and health goal setting. Available in 20 languages, YAZIO emphasizes localization to adapt to diverse markets. Led by Maja Oreskovic, the localization team ensures high-quality content tailored to cultural nuances. The team, which includes quality managers and a project coordinator, collaborates closely with other departments and dedicated linguists to maintain consistency and accuracy in translations. Utilizing tools like Phrase and Notion, YAZIO aims to streamline workflows and enhance user experience through continuous improvement and automation.

Explore Asana's approach to localization, a key strategy in their mission to connect teams globally by breaking down language barriers and embracing cultural nuances. With localization efforts spanning twelve languages, Asana has significantly increased user engagement and expanded its market reach. This report delves into how Asana's focus on creating culturally resonant experiences is not just improving the global user experience but also reinforcing its position in the enterprise work management platform sector. Learn about the thoughtful integration of localization into Asana's business strategy, fostering a more inclusive and efficient work environment worldwide.

A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.

Under Loy Searle's leadership, Workday's localization strategy has significantly evolved, enhancing its global competitiveness. Centralizing into a single Center of Excellence, the team, comprising around 80 members, has streamlined operations and embraced innovative technologies. This strategic shift has enabled Workday to support 37 languages, leveraging tools such as Phrase for TMS and incorporating machine translation from Google, DeepL, and Microsoft. Searle's vision has not only expanded Workday's international presence but also reinforced its commitment to delivering localized solutions that meet diverse global needs, setting a new benchmark in the enterprise software industry.

Dive into Medable's strategic approach to international expansion and localization in the digital medicine space. Learn how they navigate new markets, adapt to diverse languages, and uphold quality in technology and supply chain management.

Easygenerator's localization strategy is a testament to the company's dedication to providing a seamless and localized user experience. With Aurelia at the helm, the team is poised to tackle the evolving challenges of international expansion, ensuring that every step taken is purposeful and aligned with the company's ambitious goals.