Sales and Marketing

Who thought having a beefed-up localization program with dozens of supported languages guarantees your company’s growth? If you have been wondering the same, contemplating which languages and markets to go for next, the (perhaps surprising) answer is, no, it doesn’t … not necessarily.

Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.

Over the course of Nimdzi Insights’ various research projects, we have consistently found that the one thing (editor’s note: among many, admittedly) that can make or break localization operations, whether on the buyers’ side or on the language services providers’ (LSP) side is the following:

If you’re a localization buyer or a language services provider (LSP) and you’ve been around for a while, there is a good chance you’ve been pulled into a request for proposal (RFP) or two.

Nimdzi has gathered responses from over 100 localization decision-makers to understand what are the deciding factors when selecting which language services provider (LSP) to partner with, both on an individual level, as well as what their companies are looking for.

Finding the right project manager (PM) for your company (or a professional for any position you are attempting to fill, really) is often a mix between rocket science and taking a leap of faith.

Language services and technology provider SDL announces the launch of a new tool, SDL Content Assistant, taking another step away from traditional translation services towards comprehensive content delivery management. Nimdzi analysts obtained an advanced briefing on this new tool and have performed a preliminary analysis of the features, which we have summarized below. SDL Content […]

The Nimdzi online consumption index (OCI) ranks countries and languages by percentage of online spending. It tells us how much is being spent online and by whom.

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]