Sales and Marketing

What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company    […]

Nimdzi asked over 100 language service buyers with the biggest budgets how they decide which LSPs to work with. This report will help LSPs prioritize the areas that matter to top buyers. For Language Service Buyers, it will help you benchmark your own vendor selection process against what others in the industry are doing    […]

It isn't just for Uber drivers and AirBnB landlords. The gig economy is something that is reaching in to all other industries, and localization is no exception. In the 2017 Global Voice-Over Industry Trends and Influencers, we analyze how the rise of P2P (Pay to Play) sites for multilingual voice-overs are disrupting the established supply chain  […]

An RFP's strength lies in its ability to level the playing field, make explicit what is required, and find vendors who deliver. RFPs cut through the bells and whistles to get to objective truth. In theory, this works. But in practice, RFPs can be unwieldy beasts for both the procurer and the vendor      […]

Traveling to new places and meeting fascinating people is what the language services industry is all about. Where will you go next? Nimdzi Insights has prepared a list of top events for - or related to - the language services industry. Check it out and start packing!                  […]

African and Asian emerging markets do not have as much access to the internet or to new technologies. However, this is not necessarily a long-term disadvantage for these markets as we progress further into the 21st Century. In fact, we can expect to see emerging markets adopt new “disruptive” technology much quicker than mature markets  […]

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization                […]

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]

Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it?      […]

    [printfriendly] Location, Location, Location! Where Top LSPs Set Up Shop -  Report Summary -  Language service is, by definition, a global industry. Language service buyers (LSBs) rely upon a network of language services providers (LSPs) to help them on their journey to world domination by increasing their global footprint. How do LSPs position themselves in […]