Sales and Marketing

Social media marketing is where it's at. No matter what it is your selling, it all comes down to marketing. It's about effectively reaching our audience, conveying our message, and gaining our desired results. But what happens when certain marketers don't play by the rules? How did Russian operatives beat us at our own game?  […]

Media localization dominated the European Mesa Forum as arguably today's most attractive the language services market segment. Revenue for mid-sized Netflix localization vendors is exploding. Voice and Script International grew 88 percent last year, and Zoo Digital has seen an increase of 143 percent over two years. Together, they became 2017's fastest growing LSPs    […]

Although the varying skills and talents of language services providers are often hidden in the background, LSPs are bridging the gap between you and the outside world. LSPs are highly sought-after professionals in virtually every sector. No matter what service industry you work in, chances are, you've benefitted from the work of language services providers  […]

Reaching out to a global market with a local view could end up costing your company a lot of money not to mention its reputation. Are you reaching out to the global market with a local view? Before you expand your brand overseas, stop and consider its message                  […]

MT is here to stay. Forward-thinking linguists, LSPs, and localization buyers are exploring ways that MT can help them increase efficiency, lower costs, and improve quality. But many clients still prefer human translation, regardless of content type. This poses an interesting philosophical question – Are providers ethically obligated to inform their clients when using machine translation?    […]

What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company    […]

Nimdzi asked over 100 language service buyers with the biggest budgets how they decide which LSPs to work with. This report will help LSPs prioritize the areas that matter to top buyers. For Language Service Buyers, it will help you benchmark your own vendor selection process against what others in the industry are doing    […]

It isn't just for Uber drivers and AirBnB landlords. The gig economy is something that is reaching in to all other industries, and localization is no exception. In the 2017 Global Voice-Over Industry Trends and Influencers, we analyze how the rise of P2P (Pay to Play) sites for multilingual voice-overs are disrupting the established supply chain  […]

An RFP's strength lies in its ability to level the playing field, make explicit what is required, and find vendors who deliver. RFPs cut through the bells and whistles to get to objective truth. In theory, this works. But in practice, RFPs can be unwieldy beasts for both the procurer and the vendor      […]

Traveling to new places and meeting fascinating people is what the language services industry is all about. Where will you go next? Nimdzi Insights has prepared a list of top events for - or related to - the language services industry. Check it out and start packing!                  […]