Sales and Marketing

An RFP's strength lies in its ability to level the playing field, make explicit what is required, and find vendors who deliver. RFPs cut through the bells and whistles to get to objective truth. In theory, this works. But in practice, RFPs can be unwieldy beasts for both the procurer and the vendor      […]

Traveling to new places and meeting fascinating people is what the language services industry is all about. Where will you go next? Nimdzi Insights has prepared a list of top events for - or related to - the language services industry. Check it out and start packing!                  […]

African and Asian emerging markets do not have as much access to the internet or to new technologies. However, this is not necessarily a long-term disadvantage for these markets as we progress further into the 21st Century. In fact, we can expect to see emerging markets adopt new “disruptive” technology much quicker than mature markets  […]

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization                […]

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]

Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it?      […]

    Location, Location, Location! Where Top LSPs Set Up Shop -  Report Summary -  Language service is, by definition, a global industry. Language service buyers (LSBs) rely upon a network of language services providers (LSPs) to help them on their journey to world domination by increasing their global footprint. How do LSPs position themselves in order […]

Money spent online: who, where, and how much? -  Report summary -  The future of business is online. Online subscription services stream music directly to end-users without ever having to ship an album. The growth of online activity even affects companies that sell physical goods in brick-and-mortar stores by making it easier for them to […]

We're the kind of guys who like to learn something new each day. Recently, we read about an interesting concept – the Jell-O effect. And now we're sharing it with you, the altruists that we are. Who knows? It just might help you to better understand one of the many facets of the localization business […]

Welcome to the language services industry! We have fun here and we hope you will too. And why wouldn't you? This is by far the most fascinating industry in the world. We have dedicated decades of our lives to localization. It is not just a job, but also a passion and a way of life […]