Sales and Marketing

Language services and technology provider SDL announces the launch of a new tool, SDL Content Assistant, taking another step away from traditional translation services towards comprehensive content delivery management. Nimdzi analysts obtained an advanced briefing on this new tool and have performed a preliminary analysis of the features, which we have summarized below. SDL Content […]

The Nimdzi online consumption index (OCI) ranks countries and languages by percentage of online spending. It tells us how much is being spent online and by whom.

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

Today’s news in the industry is that Welocalize has acquired SearchStar –a firm specializing in digital media buying, analytics, and conversion, further increasing their already-impressive capabilities in the realm of digital marketing performance services. Combined with Welocalize’s recent acquisition of Adapt Worldwide, which enhanced Welocalize’s multilingual SEO offerings, this latest acquisition builds out Welocalize’s ability […]

On Friday, a new company was born from the merger of Stratus Video and InDemand Interpreting. Together, they are now the third largest interpreting company in the world, with a combined revenue of over USD 100 million, and possibly the leader in medical remote interpreting. Stratus and InDemand Mergeand Become the Third Largest Interpreting Group […]

Twitter provides a platform for bite-sized chunks of texts,  well-suited for companies to quickly get their point across. Even more intriguing, nearly a quarter of Twitter users are between the ages of 30 and 50 years old, and almost 40 percent are between 18 and 29.                    […]

Lenguas is a biennial conference held in Mexico City hosted jointly by InterpretAmerica and The Italia Morayta Foundation to share knowledge and best practices amongst interpreting professionals from all backgrounds. The second and most recent event in 2019 took place between January 24th and January 26th. This is a relatively new conference, with around 200 […]

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when buying a TMS.                              […]

Measuring return on localization investment is tricky. Localization managers at companies large and small have struggled with this task. If you are one of these frustrated managers, you owe it to yourself to listen to this podcast and learn from how HubSpot approaches measuring the ROI of their international initiatives.  Podcast: Proving the ROI of […]