Sales and Marketing

With the ever-increasing pressure of an impending product launch date, it is quite frequent for clients and language partners to get caught up in day-to-day activities. The focus is on the deliverables, naturally. The important factors that help make a healthy client-vendor partnership get less attention.

Why is keyword optimization and localization such an essential part of a company’s globalization strategy?

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.

New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.

Mobile gaming is a solid and lucrative business. What can you do to help your product stand out in app stores?

Chances are you have heard about the new kid on the block, TikTok. This rapidly growing social media platform is a video-sharing app that allows its 800 million international users to watch, create and share videos from 15 to 60 seconds in length.

Running a localization program is no small matter.

In our industry, it often boils down to what people are willing to pay for having their content localized. Let's look at pricing.

Project Managers (PMs) are a key cog in the whole localization machine.

The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.