Sales and Marketing

Project Managers (PMs) are a key cog in the whole localization machine.

The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.

These days China is facing an unprecedented challenge. The coronavirus outbreak has so far affected the lives of tens of thousands.

The global healthcare market is projected to reach USD 10.059 trillion by 2022, up from 7.5 trillion in 2016. That’s a lot of zeroes. The pie will continue to grow as we continue to age. The need for new forms of treatment and devices improving health outcomes won’t be slowing down any time soon.

Who thought having a beefed-up localization program with dozens of supported languages guarantees your company’s growth? If you have been wondering the same, contemplating which languages and markets to go for next, the (perhaps surprising) answer is, no, it doesn’t … not necessarily.

Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.

Over the course of Nimdzi Insights’ various research projects, we have consistently found that the one thing (editor’s note: among many, admittedly) that can make or break localization operations, whether on the buyers’ side or on the language services providers’ (LSP) side is the following:

If you’re a localization buyer or a language services provider (LSP) and you’ve been around for a while, there is a good chance you’ve been pulled into a request for proposal (RFP) or two.

Nimdzi has gathered responses from over 100 localization decision-makers to understand what are the deciding factors when selecting which language services provider (LSP) to partner with, both on an individual level, as well as what their companies are looking for.

Finding the right project manager (PM) for your company (or a professional for any position you are attempting to fill, really) is often a mix between rocket science and taking a leap of faith.