Sales and Marketing

Mobile gaming is a solid and lucrative business. What can you do to help your product stand out in app stores?

Chances are you have heard about the new kid on the block, TikTok. This rapidly growing social media platform is a video-sharing app that allows its 800 million international users to watch, create and share videos from 15 to 60 seconds in length.

Running a localization program is no small matter.

In our industry, it often boils down to what people are willing to pay for having their content localized. Let's look at pricing.

Project Managers (PMs) are a key cog in the whole localization machine.

The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.

These days China is facing an unprecedented challenge. The coronavirus outbreak has so far affected the lives of tens of thousands.

The global healthcare market is projected to reach USD 10.059 trillion by 2022, up from 7.5 trillion in 2016. That’s a lot of zeroes. The pie will continue to grow as we continue to age. The need for new forms of treatment and devices improving health outcomes won’t be slowing down any time soon.

Who thought having a beefed-up localization program with dozens of supported languages guarantees your company’s growth? If you have been wondering the same, contemplating which languages and markets to go for next, the (perhaps surprising) answer is, no, it doesn’t … not necessarily.

Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.