Sales and Marketing

The language industry consists of segments that move at different speeds and have different sizes. Companies that specialize in a fast-growing and sizeable vertical can enjoy a steady increase in business. For buyers of language services, it makes sense to select a provider with the appropriate portfolio size in their vertical. Those companies will speak […]

Today’s news in the industry is that Welocalize has acquired SearchStar –a firm specializing in digital media buying, analytics, and conversion, further increasing their already-impressive capabilities in the realm of digital marketing performance services. Combined with Welocalize’s recent acquisition of Adapt Worldwide, which enhanced Welocalize’s multilingual SEO offerings, this latest acquisition builds out Welocalize’s ability […]

On Friday, a new company was born from the merger of Stratus Video and InDemand Interpreting. Together, they are now the third largest interpreting company in the world, with a combined revenue of over USD 100 million, and possibly the leader in medical remote interpreting. Stratus and InDemand Mergeand Become the Third Largest Interpreting Group […]

Twitter provides a platform for bite-sized chunks of texts,  well-suited for companies to quickly get their point across. Even more intriguing, nearly a quarter of Twitter users are between the ages of 30 and 50 years old, and almost 40 percent are between 18 and 29.                    […]

Lenguas is a biennial conference held in Mexico City hosted jointly by InterpretAmerica and The Italia Morayta Foundation to share knowledge and best practices amongst interpreting professionals from all backgrounds. The second and most recent event in 2019 took place between January 24th and January 26th. This is a relatively new conference, with around 200 […]

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when buying a TMS.                              […]

Measuring return on localization investment is tricky. Localization managers at companies large and small have struggled with this task. If you are one of these frustrated managers, you owe it to yourself to listen to this podcast and learn from how HubSpot approaches measuring the ROI of their international initiatives.  Podcast: Proving the ROI of […]

Battle-hardened conference veterans, Michael and Renato, are happy to share their tips on how to make the most of your conference experience. Download the podcast to listen or read the full transcript before boarding the plane for your next localization adventure.  Podcast: Conference survival guideGetting the most out of localization conferences Today's discussion Battle-hardened conference […]

For any business that relies on a healthy client base, creating and successfully managing quarterly business reports (QBRs) is critical to company success. Even though your clients have signed an annual contract, there is no guarantee they will renew at the end of the year, so take nothing for granted. Yes, they are your clients, […]

Michael is the founder of Burns360 and today he discusses his experience in strategic marketing and corporate communications. Renato and Michael Stevens have an interesting conversation about how these skills can be applied to international B2B companies, specifically in the language services industry.  Podcast:B2B MarketingMicahel Burns discusses getting started in B2B Marketing Today's discussion Michael is the […]