Sales and Marketing

We all have our assumptions around what our buyer personas need. But are those assumptions correct? Bring all your questions to the Q&A.

NI is a multinational corporation that produces automated test equipment and virtual instrumentation software. The company offers two lines of products, including engineering software and hardware platforms. They provide integration for modular hardware and open, flexible software systems to consistently support the evolving test and measurement needs of organizations around the world.

Frontier Developments is a UK-based video game development and publishing company with over 25 years’ experience in the industry. The company is best known for its expansive titles such as the massively multiplayer online (MMO) space epic Elite Dangerous and the critically acclaimed simulation games Planet Zoo and Jurassic World Evolution.

Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.

Verizon Media is a global media technology company which, through media brands such as HuffPost, Yahoo, AOL, TechCrunch, and Engadget, helps people stay informed and entertained, and communicate and transact while creating new ways for advertisers and partners to connect. Investing in technologies, the company is focusing on transforming media for tomorrow.

SAP is a German software company specializing in enterprise software that allows to manage business operations and customer relations. SAP is especially known for its ERP software solutions, but offers an entire suite of products to customers around the world.

Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries.

VMware is a global leader in cloud infrastructure & digital workspace technology, accelerating digital transformation for evolving IT environments. VMware’s compute, cloud, mobility, networking, and security offerings form a digital foundation that powers the apps, services, and experiences that are transforming the world. For this Lesson in Localization, we spoke with Clara Macedo, Senior Manager of LATAM Localization Operations and Head of Marketing Globalization PMO, and Zhenhui Chao, Localization Manager at VMware.

Going global (or at least seriously considering the option) is the natural next step in the evolution of any business. Today, it isn’t even that hard compared to the olden days, and we’re in the midst of a technological revolution that’s abruptly changed our content consumption habits. It’s now easier than ever to translate applications, localize websites, and make dubbed TV series available to millions of viewers.

ServiceNow is a data- and customer-driven company providing cloud-based solutions that define, structure, manage, and automate services for enterprise operations. The company’s applications automate, predict, digitize, and optimize business processes and tasks across the entire enterprise such as IT, Customer Service, Security Operations, and Human Resources, and many more.