Program Management

Localization is your ticket to reaching a wider audience, but it requires attention to detail and investment. In a recent Google survey, almost 175,000 Internet users were asked whether or not translation was a problem when they shopped online. 41 percent said that not having content translated or poorly translated content posed a significant problem […]

Companies that deal exclusively in the English language should still invest in localization. Languages are dynamic – they must be flexible enough to change as our societies change. Here are just a few reasons why more and more companies invest in localization even if their products and services are offered exclusively in English      […]

Translation and localization services are a labor of love but we also need to get paid – and paid well. One translator has mastered the art of getting paid quickly while avoiding wasteful transaction costs. Eve Lindemuth Bodeux is a localization consultant who provides localization, translation, transcreation, and project management services for product adaptations around […]

Although the varying skills and talents of language services providers are often hidden in the background, LSPs are bridging the gap between you and the outside world. LSPs are highly sought-after professionals in virtually every sector. No matter what service industry you work in, chances are, you've benefitted from the work of language services providers  […]

Today's language market sees more machine translated words than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for professional translators, and how does it change our primary offerings? Join us for a fascinating discussion on a topic that impacts us all    […]

Reaching out to a global market with a local view could end up costing your company a lot of money not to mention its reputation. Are you reaching out to the global market with a local view? Before you expand your brand overseas, stop and consider its message                  […]

We surveyed over 100 LSP project managers about what matters most to them when choosing a translator. Time and time again, PMs pointed to quality, speed, and transparency as their top concerns. How does your team measure up?                                    […]

Despite what the marketing materials say, large LSPs are not driving innovation when it comes to machine translation and other technologies. Read on to learn about the role of machine translation in production and sales                                          […]

MT is here to stay. Forward-thinking linguists, LSPs, and localization buyers are exploring ways that MT can help them increase efficiency, lower costs, and improve quality. But many clients still prefer human translation, regardless of content type. This poses an interesting philosophical question – Are providers ethically obligated to inform their clients when using machine translation?    […]

What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company    […]