Multimedia

Social media marketing is where it's at. No matter what it is your selling, it all comes down to marketing. It's about effectively reaching our audience, conveying our message, and gaining our desired results. But what happens when certain marketers don't play by the rules? How did Russian operatives beat us at our own game?  […]

It isn't just for Uber drivers and AirBnB landlords. The gig economy is something that is reaching in to all other industries, and localization is no exception. In the 2017 Global Voice-Over Industry Trends and Influencers, we analyze how the rise of P2P (Pay to Play) sites for multilingual voice-overs are disrupting the established supply chain  […]

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization. In this report we look closely at […]

African and Asian emerging markets do not have as much access to the internet or to new technologies. However, this is not necessarily a long-term disadvantage for these markets as we progress further into the 21st Century. In fact, we can expect to see emerging markets adopt new “disruptive” technology much quicker than mature markets  […]

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization                […]

Full-service multimedia localization is a service into which LSPs are reaching. In fact, it has been happening already for years. But we don’t talk about this critical component of language services nearly as much as we should. Perhaps multimedia just isn’t seen as a sexy topic, but we believe it should be        […]