Every day multimedia companies produce materials for the entertainment industry, commercials and advertising through storytelling, as well as television training and eLearning. Multimedia localization needs to immediately cast for, record, edit, mix, and publish these types of content so that they can be distributed worldwide. […]
More than 30 companies compete in the media localization tools arena. It’s quite an attractive market with the potential to still win giants like Netflix, Amazon Prime or Hulu, as well as their entire supplier network. […]
Driven by a massive surge in demand from Netflix, Hulu, Amazon Prime, and their counterparts around the world, software tools that automate subtitling and dubbing spring up everywhere. […]
With more and more translation companies moving into media localization to reap the benefits from the entertainment industry, we decided to look at the business side of Russian entertainment localization. […]
Four out of the five fastest-growing language services companies in 2018 are media localization specialists. The media business has seen a boom over the last two years, and traditional translation companies are taking notice. Media localization won’t stay an uncontested insular niche for long. […]
The Nimdzi Language Technology Atlas consists of an infographic accompanied by a curated spreadsheet with software listings for various translation and interpreting needs. We’ve mapped over 400 different tools, and the list is growing quickly. The language industry is becoming more technical and complex, but Nimdzi is here to help! […]
According to the Entertainment Software Association, the US gaming industry earned over USD 30 billion in 2016. With these high stakes, it would seem very reasonable to assume that localization would play an important role in order to reach a global audience. However, some Nintendo gamers are concerned that localization creates censorship […]
Social media marketing is where it’s at. No matter what it is your selling, it all comes down to marketing. It’s about effectively reaching our audience, conveying our message, and gaining our desired results. But what happens when certain marketers don’t play by the rules? How did Russian operatives beat us at our own game? […]
It isn’t just for Uber drivers and AirBnB landlords. The gig economy is something that is reaching in to all other industries, and localization is no exception. In the 2017 Global Voice-Over Industry Trends and Influencers, we analyze how the rise of P2P (Pay to Play) sites for multilingual voice-overs are disrupting the established supply chain […]
African and Asian emerging markets do not have as much access to the internet or to new technologies. However, this is not necessarily a long-term disadvantage for these markets as we progress further into the 21st Century. In fact, we can expect to see emerging markets adopt new “disruptive” technology much quicker than mature markets […]
