Nimdzi Co-Founder Tucker Johnson interviewed Miguel Sepulveda, Globalization Manager at King, author of the blog @Yolocalizo and researcher at Nimdzi Insights, on the topic of localization ROI.
Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!. Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of […]
Measuring return on localization investment is tricky. Localization managers at companies large and small have struggled with this task. If you are one of these frustrated managers, you owe it to yourself to listen to this podcast and learn from how HubSpot approaches measuring the ROI of their international initiatives. Podcast: Proving the ROI of […]