The present report is the culmination of over 65 interviews with different companies as well as a separate survey Nimdzi conducted among localization and translation managers. It is is aimed at buyers of language services who are interested in benchmarking their own efforts or in learning how other companies tackle similar challenges or who are simply curious about what others in their position are doing.
Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program? In other words, how do you pitch a localization program? Answer: you create a business case.
Nimdzi Co-Founder Tucker Johnson interviewed Miguel Sepulveda, Globalization Manager at King, author of the blog @Yolocalizo and researcher at Nimdzi Insights, on the topic of localization ROI.
Our guest today is fluent in the language of data. (He is also fluent in metrics and insights, which are of course different things, as we will discuss in this episode of Nimdzi LIVE!. Yes, we will discuss ROI (return on investment) for localization programs. We will frame the conversation within the larger context of […]
Key performance indicators (KPIs) for localization have been a topic of endless debate for a long time. Localization teams the world over have not only struggled to create such metrics but to measure and track them consistently.
Measuring return on localization investment is tricky. Localization managers at companies large and small have struggled with this task. If you are one of these frustrated managers, you owe it to yourself to listen to this podcast and learn from how HubSpot approaches measuring the ROI of their international initiatives. Podcast: Proving the ROI of […]
We’ve all used KPIs and SLAs before (or at least talked about them). They are part of our everyday vocabulary. In fact, many of us have used them to the point where we have forgotten what they even stand for. (Hint: Key Performance Indicators and Service Level Agreements… not that you needed reminding). Sure, we understand that […]