Marketing

Mobile gaming is a solid and lucrative business. What can you do to help your product stand out in app stores?

Chances are you have heard about the new kid on the block, TikTok. This rapidly growing social media platform is a video-sharing app that allows its 800 million international users to watch, create and share videos from 15 to 60 seconds in length.

The numbers validate the hunch we all have about video content: it plays an important role in visibility, brand trust, and in the buyer decision-making process.

Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most of the discussions inevitably center around the usual suspects - machine translation or globalization, to name just a couple - every once in a full moon, a hidden, wholly unexpected gem makes an appearance on center stage.

Language services and technology provider SDL announces the launch of a new tool, SDL Content Assistant, taking another step away from traditional translation services towards comprehensive content delivery management. Nimdzi analysts obtained an advanced briefing on this new tool and have performed a preliminary analysis of the features, which we have summarized below. SDL Content […]

Michael is the founder of Burns360 and today he discusses his experience in strategic marketing and corporate communications. Renato and Michael Stevens have an interesting conversation about how these skills can be applied to international B2B companies, specifically in the language services industry.  Podcast:B2B MarketingMicahel Burns discusses getting started in B2B Marketing Today's discussion Michael is the […]