Marketing

Researched and written by Marina Ghazaryan and Beata Janaszkiewicz-Cavalcanti. The SEO know-how In the ever-changing world of digital marketing, search engine optimization (SEO) is the key to successfully boosting online visibility. Nowadays, the fight for visibility is even fiercer, with thousands of new websites being created all the time and search engines – such as […]

Summer is upon us. Your brand planning is already a distant memory and as your team gets ready for the upcoming summer vacation season, your eyes might already be set on September, with updated goals, adjustments to your brand strategy, and some exciting new ideas to try out.

Thinking of expanding your business in Europe? Here are a few things you need to know.

Today we discuss how a well-designed multilingual content strategy, supported by market research, can make a great impact on business expansion. This topic was originally discussed via a LocFromHome conference and we will continue the conversation today! Our first guest today is Silvi Nuñez After earning my degree as an English<>Spanish translator, I entered the […]

Translate Your Domestic Strategies into International Sales and Profits! Wendy Pease from Rapport International, author of “The Language of Global Marketing” talks today about the insights found within her new book, available for purchase now. Our guest today is Wendy Pease About Wendy: www.wendypease.com Get the book here! About Nimdzi LIVE! There is a shadow […]

Over the past few years we’ve seen livestreaming and influencers become very successful on Taobao in China. AliExpress started livestreaming in 2017, and in the past year we’ve started seeing livestreaming become more and more popular in our key buyer countries such as Russia, France, Spain, and Poland.

Webinar: New(ish) applications of AI in content creation and localization When people think of AI use cases in content localization, the first thing that comes to mind is MT for structured content. But there are many other use cases for AI in and around translation that are rapidly gaining traction. In order to stay ahead […]

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.

Why is keyword optimization and localization such an essential part of a company’s globalization strategy?

New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.