User Research

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?

As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.

New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.

It’s not only about offering customers a variety of payment methods. It’s about the little things before, during and after a purchase - the customer service

The Nimdzi online consumption index (OCI) ranks countries and languages by percentage of online spending. It tells us how much is being spent online and by whom.

Localization is your ticket to reaching a wider audience, but it requires attention to detail and investment. In a recent Google survey, almost 175,000 Internet users were asked whether or not translation was a problem when they shopped online. 41 percent said that not having content translated or poorly translated content posed a significant problem […]

Global Payment Gateways SeriesPart 3 - Customer expectations Introduction -  In previous reports, we have shown just how important it is to choose the right payment gateway – or gateways – for your business. So, in this report, we go a little further. We examine the top 5 customer concerns that can often be the […]

  Money spent online: who, where, and how much? -  Report summary -  The future of business is online. Online subscription services stream music directly to end-users without ever having to ship an album. The growth of online activity even affects companies that sell physical goods in brick-and-mortar stores by making it easier for them […]