Market Research

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]

Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it?      […]

    [printfriendly] Location, Location, Location! Where Top LSPs Set Up Shop -  Report Summary -  Language service is, by definition, a global industry. Language service buyers (LSBs) rely upon a network of language services providers (LSPs) to help them on their journey to world domination by increasing their global footprint. How do LSPs position themselves in […]

[printfriendly] Money spent online: who, where, and how much? -  Report summary -  The future of business is online. Online subscription services stream music directly to end-users without ever having to ship an album. The growth of online activity even affects companies that sell physical goods in brick-and-mortar stores by making it easier for them […]

Welcome to the language services industry! We have fun here and we hope you will too. And why wouldn't you? This is by far the most fascinating industry in the world. We have dedicated decades of our lives to localization. It is not just a job, but also a passion and a way of life […]