Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization […]
20 December 2017
Full-service multimedia localization is a service into which LSPs are reaching. In fact, it has been happening already for years. But we don’t talk about this critical component of language services nearly as much as we should. Perhaps multimedia just isn’t seen as a sexy topic, but we believe it should be […]
It is often not enough for LSPs to offer a solid service - they need to be able to adapt that service to fit the specific needs of their customers. Of course, at the lowest possible cost. Read on to learn about the pros and cons to both LSP standardization and flexibility […]
11 December 2017
Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology […]
27 November 2017
Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it? […]
20 November 2017
We're the kind of guys who like to learn something new each day. Recently, we read about an interesting concept – the Jell-O effect. And now we're sharing it with you, the altruists that we are. Who knows? It just might help you to better understand one of the many facets of the localization business […]
14 October 2017