Localization

According to the Entertainment Software Association, the US gaming industry earned over USD 30 billion in 2016. With these high stakes, it would seem very reasonable to assume that localization would play an important role in order to reach a global audience. However, some Nintendo gamers are concerned that localization creates censorship        […]

When communication faux pas occur, it can lead to misinformed opinions and negative cultural stereotypes. Cultural awareness in the social sphere and workplace are becoming increasingly more complex, but increasingly necessary. Even a basic understanding of cultural diversity goes a long way. How do companies within the language services industry improve cross-cultural communication?      […]

In today's podcast, we discuss Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files with advanced security far beyond traditional methods. Listen as we speak to Hanna Kanabiajeuskaja about the many benefits that Box has to offer localization professionals                  […]

Localization is your ticket to reaching a wider audience, but it requires attention to detail and investment. In a recent Google survey, almost 175,000 Internet users were asked whether or not translation was a problem when they shopped online. 41 percent said that not having content translated or poorly translated content posed a significant problem […]

Japan – the world's third largest economy – is often considered to be the toughest global localization market. However, Japan offers countless opportunities for companies and LSPs that understand how Japanese localization differs from standard practices in Europe, the Americas, and other Asian countries. Join us for a guided tour of the Japanese localization market […]

Companies that deal exclusively in the English language should still invest in localization. Languages are dynamic – they must be flexible enough to change as our societies change. Here are just a few reasons why more and more companies invest in localization even if their products and services are offered exclusively in English      […]

Payment gateways that not only allow for a variety of payment options but that allow customers to pay in familiar currencies are very popular among the nearly 2 billion online shoppers worldwide. But shoppers want more. Does your ecommerce site make the grade? Let's look at the top 5 customer concerns when shopping online    […]

It is a common misconception to think that simply hiring a native speaker will solve all of your translation and localization challenges. Successful translators require the ability to apply highly-complex linguistic structures to effectively communicate with a larger audience, not just with native speakers. Not so easy when we put it that way, is it? […]

Translation and localization services are a labor of love but we also need to get paid – and paid well. One translator has mastered the art of getting paid quickly while avoiding wasteful transaction costs. Eve Lindemuth Bodeux is a localization consultant who provides localization, translation, transcreation, and project management services for product adaptations around […]

AI – at least in theory – has been around for centuries. AI is currently being explored and tested for its efficacy in several professional fields, including the music industry, health and wellness, social media platforms, and more. The looming question of course is quite obvious – is this technology something to fear or embrace?  […]