If you use Snapchat or IGTV, you’re probably familiar with vertical videos. You probably haven’t considered them being in their own category before, though.
In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies.
We live in a world that is becoming more and more audiovisual. Audiovisual is the new universal language. We learn with videos instead of books, thanks to the proliferation of video tutorials on YouTube or e-learning platforms such as Udacity or Coursera.
It’s not easy being a culture vulture, a self-serving individual or corporation looking to steal and profit from the cultures of disenfranchised ethnicities and indigenous peoples. But everyone has to make a living, right? And preferably a good one. A very good one.
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!
It comes as little surprise that Life Sciences is a sector firmly on the rise. While access to healthcare is democratizing across the globe, the growing needs of patients go hand in hand with technological advancements transforming the way businesses operate.
The status quo for global corporations and media doing business in the PRC has been to bow to Chinese influences and censorship pressures to avoid consequences such as getting their products or company banned in the market. With an increased public awareness of this practice comes an increased risk of public backlash, with consequences ranging from public relations issues to mockery to potential boycotting and financial losses.
Welcome to the ATC UK Language Industry Survey 2019! The data collected for the survey forms a snapshot of the UK’s language services industry, providing us with a glimpse into the UK market as it stands today in a rapidly changing and evolving global industry and an uncertain political arena.
Preliminary numbers from Nimdzi’s 2019-2020 language services pricing study are rolling in, and we are understandably eager to begin reporting on our findings. The cost of language services is naturally a hot topic in our industry, and we don’t expect this to change.
A few weeks ago, ESPN’s use of a map of China featuring the Nine Dash Line may have gone unnoticed or passed off as a careless gaffe. The map, rarely seen outside of the People’s Republic of China (PRC), was featured on an October 9 broadcast about the fallout between the NBA and China over a (subsequently deleted) tweet by Houston Rocket’s general manager in support of the Hong Kong citizens who are resisting Beijing’s increased influence in the governance of Hong Kong en masse.