Localization » Nimdzi Insights

If you use Snapchat or IGTV, you’re probably familiar with vertical videos. You probably haven’t considered them being in their own category before, though.

17 November 2019

Subtitling Vertical Videos: Guidelines, Where Art Thou? Public

Localization Multimedia

In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies.

6 November 2019

Podcast: The State of the Interpretation Market Public

Language services industry Localization Podcast

We live in a world that is becoming more and more audiovisual. Audiovisual is the new universal language. We learn with videos instead of books, thanks to the proliferation of video tutorials on YouTube or e-learning platforms such as Udacity or Coursera.

3 November 2019

Subtitling for an Inclusive Society Public

Featured technology Language services industry Localization Multimedia Technology

It’s not easy being a culture vulture, a self-serving individual or corporation looking to steal and profit from the cultures of disenfranchised ethnicities and indigenous peoples. But everyone has to make a living, right? And preferably a good one. A very good one.

27 October 2019

Cultural Appropriation or Appreciation? Public

Geocultural Insights Localization

In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!

23 October 2019

Podcast: Marketing to MENA Public

Language services industry Localization Podcast

It comes as little surprise that Life Sciences is a sector firmly on the rise. While access to healthcare is democratizing across the globe, the growing needs of patients go hand in hand with technological advancements transforming the way businesses operate.

22 October 2019

Life Sciences Vertical ReportExclusive for Nimdzi Partners

Executive Summary Featured market research Featured technology Localization Market Research Technology

The status quo for global corporations and media doing business in the PRC has been to bow to Chinese influences and censorship pressures to avoid consequences such as getting their products or company banned in the market. With an increased public awareness of this practice comes an increased risk of public backlash, with consequences ranging from public relations issues to mockery to potential boycotting and financial losses.

20 October 2019

Mapping Contention: Avoiding Abominable Gaffes in Film and Media Public

Geocultural Insights Localization

Welcome to the ATC UK Language Industry Survey 2019! The data collected for the survey forms a snapshot of the UK’s language services industry, providing us with a glimpse into the UK market as it stands today in a rapidly changing and evolving global industry and an uncertain political arena.

16 October 2019

ATC UK Language Industry Survey and ReportPublic

Featured market research Full Report Language services industry Localization Market Research

Preliminary numbers from Nimdzi’s 2019-2020 language services pricing study are rolling in, and we are understandably eager to begin reporting on our findings. The cost of language services is naturally a hot topic in our industry, and we don’t expect this to change.

15 October 2019

The Price is Right? Localization Industry PricingPublic

Full Report Language services industry Localization Program Management

A few weeks ago, ESPN’s use of a map of China featuring the Nine Dash Line may have gone unnoticed or passed off as a careless gaffe. The map, rarely seen outside of the People’s Republic of China (PRC), was featured on an October 9 broadcast about the fallout between the NBA and China over a (subsequently deleted) tweet by Houston Rocket’s general manager in support of the Hong Kong citizens who are resisting Beijing’s increased influence in the governance of Hong Kong en masse.

14 October 2019

Crossing the [Nine Dash] Line: Treading the Waters of Geopolitical Issues Public

Geocultural Insights Localization