Localization

As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.

It’s already been six years now since Google revealed that Google Translate processes 146 billion words a day — three times more than what all the professional translators in the world combined can do in a month. That was 2016 and things haven’t really slowed down in the machine translation (MT) universe since.

Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program? In other words, how do you pitch a localization program? Answer: you create a business case.

The language services industry once again proved to be impervious to crises and continued to grow in 2021. It now also has its first billion dollar company. Long-time industry leader TransPerfect just revealed that the company reached USD 1.1 billion in revenue in 2021.

Calculating exactly how much it will cost to localize your digital content can be complicated and complex, as there’s no quick and dirty formula for estimating localization costs with any degree of precision.

Impressed by the level of inadequacy shared around the world these days, we have taken it upon ourselves to make our very own collection of myths and beliefs about the translation and localization industry.

The language industry is rapidly evolving and you don’t want to miss out on the latest developments. Nimdzi has created a list of more than 60 influencers in the Localization industry based on a variety of criteria and active engagement on social media. The candidates included in the ranking are all professionals with proven experience in translation, localization, and globalization.

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so.

Nimdzi Co-Founder Tucker Johnson interviewed Miguel Sepulveda, Globalization Manager at King, author of the blog @Yolocalizo and researcher at Nimdzi Insights, on the topic of localization ROI.

AI is ubiquitous. It is present in many devices we use every day. But it's also a means for brands to create impactful experiences - ones that feel personal.