Localization

African and Asian emerging markets do not have as much access to the internet or to new technologies. However, this is not necessarily a long-term disadvantage for these markets as we progress further into the 21st Century. In fact, we can expect to see emerging markets adopt new “disruptive” technology much quicker than mature markets  […]

Multimedia localization is perhaps not the hot topic these days. It may no longer have the "newness" of neural MT, or the mystery of transcreation. Multimedia localization has been around for a while. However, this by no means gives us permission to overlook this crucial aspect of localization                […]

Full-service multimedia localization is a service into which LSPs are reaching. In fact, it has been happening already for years. But we don’t talk about this critical component of language services nearly as much as we should. Perhaps multimedia just isn’t seen as a sexy topic, but we believe it should be        […]

It is often not enough for LSPs to offer a solid service - they need to be able to adapt that service to fit the specific needs of their customers. Of course, at the lowest possible cost. Read on to learn about the pros and cons to both LSP standardization and flexibility        […]

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]

Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it?      […]

The language business is like a pond of murky water. Often we can't see past the end of our nose. We've no idea how big our pond is but we do know that it's teeming with schools of fish who all know each other! Take a trip with us into the language services "pond."    […]

We're the kind of guys who like to learn something new each day. Recently, we read about an interesting concept – the Jell-O effect. And now we're sharing it with you, the altruists that we are. Who knows? It just might help you to better understand one of the many facets of the localization business […]

Welcome to the language services industry! We have fun here and we hope you will too. And why wouldn't you? This is by far the most fascinating industry in the world. We have dedicated decades of our lives to localization. It is not just a job, but also a passion and a way of life […]