Localization

The study of languages reveals a lot more than mere global differences in verbal and written communication. Languages reveal a lot about a people’s belief systems, political ideologies, and perceived social order – languages are a mirror into how communities see the world and how they in turn, see their individual and collective roles within it. […]

Words have been used throughout the ages to convince citizens of doing the unthinkable, to secure political and economic domination, and to gain national and international power. Our history has been plagued with violent undertones and our language plays a key role in the history and culture of American violence.            […]

Languages evolve and languages die. But there are some things that we can do to help protect these endangered languages and the people who speak them. Today's podcast focuses on the efforts of Cecilia Piaggio who, in collaboration with Latin America Habla, is helping to protect endangered languages of Latin America.          […]

The debate over "Yanny vs Laurel" involves a recorded human sound that, depending on the recording device and the frequency used during recording, affects how the sound is perceived. For language services, paying attention to voice samples, script localization, audio recording, and post-production are critical in ensuring your listeners hear your intended message      […]

How do you localize for Japanese Netflix users who are too young to know the language's three different writing systems — hiragana, katakana, and kanji? Yuka Ogasawara, Language Manager for Japanese at Netflix-Tokyo,  localizes marketing copies, synopses, and titles of various movies while maintaining a high local language quality for the Japanese market.        […]

There is a new market niche for MT selection and the need for independent evaluation is rising. In this article, we look at human MT evaluation over API as well as automated MT evaluation. We review ONEs, human MT evaluation from One Hour Translation, and Inten.to, an automated MT evaluation/marketplace service. Both are available via API    […]

According to the Entertainment Software Association, the US gaming industry earned over USD 30 billion in 2016. With these high stakes, it would seem very reasonable to assume that localization would play an important role in order to reach a global audience. However, some Nintendo gamers are concerned that localization creates censorship        […]

When communication faux pas occur, it can lead to misinformed opinions and negative cultural stereotypes. Cultural awareness in the social sphere and workplace are becoming increasingly more complex, but increasingly necessary. Even a basic understanding of cultural diversity goes a long way. How do companies within the language services industry improve cross-cultural communication?      […]

In today's podcast, we discuss Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files with advanced security far beyond traditional methods. Listen as we speak to Hanna Kanabiajeuskaja about the many benefits that Box has to offer localization professionals                  […]

Localization is your ticket to reaching a wider audience, but it requires attention to detail and investment. In a recent Google survey, almost 175,000 Internet users were asked whether or not translation was a problem when they shopped online. 41 percent said that not having content translated or poorly translated content posed a significant problem […]