Localization

NTIF 2019

Nordic Translation Industry Forum 2019 – Nimdzi Conference Report Public  

This year, the ninth Nordic Translation Industry Forum (NTIF) was hosted in Gothenburg, Sweden, from November 24 to 26. Over 170 attendees from more than 26 countries traveled to the largest non-capital city in the Nordics to exchange ideas and engage in lively debate and friendly competition. Nimdzi Insights was among the mingling crowd too.

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Podcast: Technology and Globalization at The Gap Public 

In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what sizing has to do with localization.

TMS mosaic

The Translation Management System Mosaic: Different Colors, Shapes and SizesExclusive for Nimdzi Partners 

TMS stands for Translation Management System. However, there’s no exact standard within the translation and localization industry as to what comprises a TMS.

Some providers and users of these solutions are adamant that TMS is a system that has management functionality and does not necessarily have Computer-Assisted Translation (CAT) features. But we call any such technology a Business Management System (BMS) since that’s what it does: it helps manage business operations.

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Podcast: The Importance of Geoculture in Localization Public 

In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?

Podcast - The State of the Interpretation Market

Podcast: The State of the Interpretation Market Public 

In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and price their services, setting proper expectations with clients and the latest interpretation technologies.

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Subtitling for an Inclusive Society Public  

We live in a world that is becoming more and more audiovisual. Audiovisual is the new universal language. We learn with videos instead of books, thanks to the proliferation of video tutorials on YouTube or e-learning platforms such as Udacity or Coursera.

A Look at Mattel’s Día de Muertos Barbie

Cultural Appropriation or Appreciation? Public  

It’s not easy being a culture vulture, a self-serving individual or corporation looking to steal and profit from the cultures of disenfranchised ethnicities and indigenous peoples. But everyone has to make a living, right? And preferably a good one. A very good one.

Middle East and North Africa

Podcast: Marketing to MENA Public 

In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!

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Life Sciences Vertical ReportExclusive for Nimdzi Partners 

It comes as little surprise that Life Sciences is a sector firmly on the rise. While access to healthcare is democratizing across the globe, the growing needs of patients go hand in hand with technological advancements transforming the way businesses operate.

© 2019 by Nimdzi Insights. All rights reserved.
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