The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.
How IKEA Does It Introduction For the purposes of this report, we will be discussing IKEA Group, otherwise known as Ingka Holding, which technically operates as a franchise for Inter IKEA Holding. IKEA Group, headquartered in Malmö, Sweden, is responsible for running the global retail operations for IKEA and this is where we focus our […]
Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology […]
How Netflix Does It Introduction Netflix is trudging forward and directly toward world domination. The company has found a formula that seems to work for them for international expansion. The higher ups within the company have made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix […]
Netflix is trudging straight toward world domination. They have found a formula that seems to work for them for international expansion, and upper management has made international expansion a priority. Having just received USD 1.6 billion in funding, there is no chance that Netflix will slow down now. So how do they do it? […]