Lessons in Localization

VMware is a global leader in cloud infrastructure & digital workspace technology, accelerating digital transformation for evolving IT environments. VMware’s compute, cloud, mobility, networking, and security offerings form a digital foundation that powers the apps, services, and experiences that are transforming the world. For this Lesson in Localization, we spoke with Clara Macedo, Senior Manager of LATAM Localization Operations and Head of Marketing Globalization PMO, and Zhenhui Chao, Localization Manager at VMware.

ServiceNow is a data- and customer-driven company providing cloud-based solutions that define, structure, manage, and automate services for enterprise operations. The company’s applications automate, predict, digitize, and optimize business processes and tasks across the entire enterprise such as IT, Customer Service, Security Operations, and Human Resources, and many more.

Fujitsu is a well-established Japanese information and communication technology company with a global footprint. With Global Delivery Centers (GDCs) in eight countries around the world, the company provides services to over 180 countries and regions, operates in over 40 languages, and helps customers achieve global success.

King is a mobile video game publishing company, with franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch being played by millions of players worldwide.

BUX launched in 2014 with the aim to allow users to trade market stock in an easy and seamless manner using nothing but an app on their mobile devices. Today, BUX services more than two-and-a-half million users across nine countries and has expanded its range of apps.

ThoughtSpot is a search and AI-driven analytics platform. With ThoughtSpot, enterprises around the world are instantly able to put the power of analytics into the hands of every business person.

The Localization team at Precisely positions itself as the go-to department for clients and internal stakeholders looking to add and support multilingual functionality for different products.

The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.

How IKEA Does It Introduction For the purposes of this report, we will be discussing IKEA Group, otherwise known as Ingka Holding, which technically operates as a franchise for Inter IKEA Holding. IKEA Group, headquartered in Malmö, Sweden, is responsible for running the global retail operations for IKEA and this is where we focus our […]

Just how does IKEA do it? In this report, we focus on IKEA's centralization and localization processes and localization budget, as well as the structure and processes for their successful project management, quality control, vendor management, and technology                                    […]