Lessons in Localization

Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.

Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.

Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike.

Since 2004, KAYAK has been revolutionizing the travel industry. As a metasearch, KAYAK searches other sites to show travelers the information they need to make confident travel decisions. Each year KAYAK processes billions of queries for travel information, helping travelers worldwide find the right flights, hotels, rental cars, and vacation packages.

Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.

Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level.

A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.

As one of the world’s first action camera manufacturers, GoPro created a category-defining product for capturing and sharing immersive and exciting videos and photos. GoPro owners hail from all over the globe. The company offers official shipping to 70 countries, and repair services are available in nearly half of these.

Founded in 2014, Bitso was Mexico’s first cryptocurrency exchange, facilitating the transfer of Bitcoin, pesos, and US dollars. The company now handles an additional 28 cryptocurrencies and is growing rapidly: after amassing one million users over six years, Bitso has quadrupled its member base within the past 24 months. In addition to its popularity in Mexico, the company operates in Argentina, Brazil, and El Salvador, and is planning to launch in Columbia within the next month.

Slack is where the future works — an ambitious headline from a company that has been making waves redefining how we communicate at work. Now part of the Salesforce family, Slack certainly isn’t afraid of taking on big ideas. Restructuring your work life. Simplifying teamwork. Allowing users to focus on what truly matters. Pushing the envelope when it comes to localization.