International User Experience

Today's discussion Hannah Leske is currently researching the landscape of indigenous languages in Australia. We talk with her today about some of the information that will be included in her upcoming report on nimdzi.com. So we are going live to talk about it. Follow Nimdzi to be notified when the full report is released. Today's […]

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.

Words matter. Ideas matter. They always have. But, in the current context of continued protests across the US in support of the Black Lives Matter movement against ongoing racial discrimination and police brutality, companies are finally listening en masse and are beginning to take genuine action.

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.

In recent years localizing video games has become one of the essential strategies for reaching more players worldwide. The rapid growth of technology networks, the sophistication of today’s mobile phones and their increased affordability have made it easier for millions of people to access the Android and iOS app stores.

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.

New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.

Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most of the discussions inevitably center around the usual suspects - machine translation or globalization, to name just a couple - every once in a full moon, a hidden, wholly unexpected gem makes an appearance on center stage.

Unlocalized text embedded in graphics, truncations, grammar issues… Are those relics of past mobile game localizations? Unfortunately, no. Even today, in Q3 2019, you may install a game on your smartphone that boasts of supporting more than 20 languages, and you are still not safe from localization fails.

Introduction Gender and inclusion continue to be hot topics both in social spheres and in the workforce. Although women's movements and social activist efforts have worked to narrow the gender gap in some areas – namely health and survival, and education – other areas seem unaffected. Worse yet, some areas seem to indicate a widening […]