You slept very badly last night and, as a consequence, your attention span (or patience) will be shorter today. It can help if the content you’re reading is structured in a simple layout, using plain language. Or, say, you’re suffering from an ear infection and you aren’t hearing quite as well as you usually do. Subtitles for video conferencing could make your work easier. These are just a few examples of how all of us change over time — sometimes subtly and sometimes in more significant ways — and our needs are never the same.
Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.
21 June 2020
