International User Experience

Introduction On May 30th, Nimdzi Insights hosted a panel discussion with i18n experts  on current and future internationalization best practices. The discussionwas a valuable event held to shed light on the evolving landscape of i18n and provide insights into its importance, challenges, and best practices. The event featured prominent panelists with extensive experience in i18n, […]

Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?

Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]

Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so.

AI is ubiquitous. It is present in many devices we use every day. But it's also a means for brands to create impactful experiences - ones that feel personal.

Today we discuss how a well-designed multilingual content strategy, supported by market research, can make a great impact on business expansion. This topic was originally discussed via a LocFromHome conference and we will continue the conversation today! Our first guest today is Silvi Nuñez After earning my degree as an English<>Spanish translator, I entered the […]

Rising l10n star, Maiju Nurminen, is having success changing the localization process as an integral part of the What3words business having a voice at the table. Our guest today is Maiju Nurminen Maiju Nurminen leads marketing and user experience localization at what3words — the tech company that’s given every three-meter square in the world an […]

In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.

Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.

One of the most widespread assumptions is that in order to launch a successful game in multiple markets, studios just need to focus on having a good translation of the source content. It’s a good start, but there are a multitude of additional factors that developers must take into account when localizing their video game.