Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?
18 July 2022
Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so.
6 December 2021
In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.
26 July 2020
Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.
21 June 2020