It’s not easy being a culture vulture, a self-serving individual or corporation looking to steal and profit from the cultures of disenfranchised ethnicities and indigenous peoples. But everyone has to make a living, right? And preferably a good one. A very good one.
The status quo for global corporations and media doing business in the PRC has been to bow to Chinese influences and censorship pressures to avoid consequences such as getting their products or company banned in the market. With an increased public awareness of this practice comes an increased risk of public backlash, with consequences ranging from public relations issues to mockery to potential boycotting and financial losses.
A few weeks ago, ESPN’s use of a map of China featuring the Nine Dash Line may have gone unnoticed or passed off as a careless gaffe. The map, rarely seen outside of the People’s Republic of China (PRC), was featured on an October 9 broadcast about the fallout between the NBA and China over a (subsequently deleted) tweet by Houston Rocket’s general manager in support of the Hong Kong citizens who are resisting Beijing’s increased influence in the governance of Hong Kong en masse.