Geocultural Insights

FeatureImage-The Importance of Geoculture in Localization

Podcast: The Importance of Geoculture in Localization Public 

In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?

Navigating the South China Sea

Navigating the South China Sea Public  

The contentious nine-dash line map, which is unrecognized outside the People’s Republic of China (PRC), has been in the news recently with its appearance on an ESPN broadcast and in DreamWorks animated feature film Abominable.

A Look at Mattel’s Día de Muertos Barbie

Cultural Appropriation or Appreciation? Public  

It’s not easy being a culture vulture, a self-serving individual or corporation looking to steal and profit from the cultures of disenfranchised ethnicities and indigenous peoples. But everyone has to make a living, right? And preferably a good one. A very good one.

Abominable issue

Mapping Contention: Avoiding Abominable Gaffes in Film and Media Public  

The status quo for global corporations and media doing business in the PRC has been to bow to Chinese influences and censorship pressures to avoid consequences such as getting their products or company banned in the market. With an increased public awareness of this practice comes an increased risk of public backlash, with consequences ranging from public relations issues to mockery to potential boycotting and financial losses.

ESPN Chinese Map Geopolitical Issues and Cultural Awareness

Crossing the [Nine Dash] Line: Treading the Waters of Geopolitical Issues Public  

A few weeks ago, ESPN’s use of a map of China featuring the Nine Dash Line may have gone unnoticed or passed off as a careless gaffe. The map, rarely seen outside of the People’s Republic of China (PRC), was featured on an October 9 broadcast about the fallout between the NBA and China over a (subsequently deleted) tweet by Houston Rocket’s general manager in support of the Hong Kong citizens who are resisting Beijing’s increased influence in the governance of Hong Kong en masse.

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