Fun

Social media marketing is where it's at. No matter what it is your selling, it all comes down to marketing. It's about effectively reaching our audience, conveying our message, and gaining our desired results. But what happens when certain marketers don't play by the rules? How did Russian operatives beat us at our own game?  […]

On October 17th, Canada's legalization of recreational cannabis takes effect. Once again, Canada is leading the way on the highly controversial debate over the cannabis industry. With many more countries falling suit, the sale and distribution of cannabis is definitely going global, and there are three top trends the localization industry should not ignore    […]

When communication faux pas occur, it can lead to misinformed opinions and negative cultural stereotypes. Cultural awareness in the social sphere and workplace are becoming increasingly more complex, but increasingly necessary. Even a basic understanding of cultural diversity goes a long way. How do companies within the language services industry improve cross-cultural communication?      […]

It is a common misconception to think that simply hiring a native speaker will solve all of your translation and localization challenges. Successful translators require the ability to apply highly-complex linguistic structures to effectively communicate with a larger audience, not just with native speakers. Not so easy when we put it that way, is it? […]

Nimdzi writer and researcher, Carreen Schroeder, interviewed men and women in Canada and the US regarding the gender pay gap. Although she wasn't shocked at the answers, she was disheartened. Even with the gains we've made, there is still a long way to go to close the gender pay gap and equal the playing field  […]

Although the varying skills and talents of language services providers are often hidden in the background, LSPs are bridging the gap between you and the outside world. LSPs are highly sought-after professionals in virtually every sector. No matter what service industry you work in, chances are, you've benefitted from the work of language services providers  […]

Who comes to mind when you hear "professional translator?" We wanted to know, so we asked over 1,200 respondents in 11 countries around the globe. Each respondent was asked this question in their local language so as to not influence the data with a strictly bilingual audience. The results might just surprise you!        […]

What is glocalism? Open-access markets means a greater merchant responsibility to offer products and services that are relevant in other locales. Each corner of the globe has a unique history and culture, and from those unique experiences spring unique values and perceptions. This impacts on customer online preferences and purchasing habits. Have you gone glocal?      […]

Reaching out to a global market with a local view could end up costing your company a lot of money not to mention its reputation. Are you reaching out to the global market with a local view? Before you expand your brand overseas, stop and consider its message                  […]

What is most important to every language company? What are the roles people play? How is technology changing the language industry — and what aspects of the translation business will never change? Learn more as we discuss the entertaining new book by Renato Beninatto and Tucker Johnson, The General Theory of the Translation Company    […]