Calculating exactly how much it will cost to localize your digital content can be complicated and complex, as there’s no quick and dirty formula for estimating localization costs with any degree of precision.
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
In our industry, it often boils down to what people are willing to pay for having their content localized. Let's look at pricing.