Over the course of Nimdzi Insights’ various research projects, we have consistently found that the one thing (editor’s note: among many, admittedly) that can make or break localization operations, whether on the buyers’ side or on the language services providers’ (LSP) side is the following:
Sufficiently vague, but so vital for success, that we decided to measure it, collecting opinions from both sides via the Nimdzi LocIQ Test.
Respondents were rating their organization’s readiness for five distinct scenarios which can occur as a result of internal company growth or outside market forces. The ratings range 1 to 5, with 5 meaning their company is extremely well prepared to face any of these situations.
The difference in ratings between buyers & LSPs isn’t too marked, but it does exist.
Let’s consider the following:
Competition is fierce in the Translation Management System (TMS) arena, with dozens of providers duking it out to win over clients.
In our industry, it often boils down to what people are willing to pay for having their content localized. Let's look at pricing.