Report written by Miguel Sepulveda.
Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program?
In other words, how do you pitch a localization program? Answer: you create a business case.
A business case is one of the most powerful tools in the decision-making process. It provides a management team with an assessment of investment, benefits, and risks of a decision.
A business case also allows readers to critically examine opportunities that impact the entire business. It usually takes the form of a document, though it might be delivered as a presentation with a detailed leave-behind proposal. A business case is the preferred way to make a recommendation for the best course of action to create business value.
Let’s take a look at why it’s worth creating a business case.
Although the majority of your localization business case will focus on opportunities, you’ll also want to keep in mind that every investment carries risks and potential pitfalls. So, like it or not, you’ll want to include the risks as well — in considerable detail. In fact, presenting a meticulous SWOT analysis will undoubtedly create a compelling — and balanced — business assessment.
The decision around whether to localize involves many layers and areas of an organization. A solid business case is often the indispensable first step in the decision-making process.
A business case can be helpful in a variety of situations to:
So, what’s the most streamlined way to handle your localization business case? Think of it in these four discrete steps:
Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.
Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.
Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?
Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike.