Report written by Miguel Sepulveda.
Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program?
In other words, how do you pitch a localization program? Answer: you create a business case.
A business case is one of the most powerful tools in the decision-making process. It provides a management team with an assessment of investment, benefits, and risks of a decision.
A business case also allows readers to critically examine opportunities that impact the entire business. It usually takes the form of a document, though it might be delivered as a presentation with a detailed leave-behind proposal. A business case is the preferred way to make a recommendation for the best course of action to create business value.
Let’s take a look at why it’s worth creating a business case.
Although the majority of your localization business case will focus on opportunities, you’ll also want to keep in mind that every investment carries risks and potential pitfalls. So, like it or not, you’ll want to include the risks as well — in considerable detail. In fact, presenting a meticulous SWOT analysis will undoubtedly create a compelling — and balanced — business assessment.
The decision around whether to localize involves many layers and areas of an organization. A solid business case is often the indispensable first step in the decision-making process.
A business case can be helpful in a variety of situations to:
So, what’s the most streamlined way to handle your localization business case? Think of it in these four discrete steps:
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.
Motorola Solutions is a global leader in public safety and enterprise security. The company’s solutions in land mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.
The present report is the culmination of over 65 interviews with different companies as well as a separate survey Nimdzi conducted among localization and translation managers. It is is aimed at buyers of language services who are interested in benchmarking their own efforts or in learning how other companies tackle similar challenges or who are simply curious about what others in their position are doing.
Blackboard, Campus Labs, Campus Management, and iModules came together to form Anthology and create a comprehensive ecosystem of EdTech solutions to serve institutions and learners around the globe. Anthology is a community of former educators and education enthusiasts inspired by the possibilities of data and driven by a passion for making the lives of learners, educators, and leaders better.