As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.
It’s already been six years now since Google revealed that Google Translate processes 146 billion words a day — three times more than what all the professional translators in the world combined can do in a month. That was 2016 and things haven’t really slowed down in the machine translation (MT) universe since.
A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.
13 June 2022
As one of the world’s first action camera manufacturers, GoPro created a category-defining product for capturing and sharing immersive and exciting videos and photos. GoPro owners hail from all over the globe. The company offers official shipping to 70 countries, and repair services are available in nearly half of these.
1 June 2022
Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program? In other words, how do you pitch a localization program? Answer: you create a business case.
Founded in 2014, Bitso was Mexico’s first cryptocurrency exchange, facilitating the transfer of Bitcoin, pesos, and US dollars. The company now handles an additional 28 cryptocurrencies and is growing rapidly: after amassing one million users over six years, Bitso has quadrupled its member base within the past 24 months. In addition to its popularity in Mexico, the company operates in Argentina, Brazil, and El Salvador, and is planning to launch in Columbia within the next month.
18 April 2022
Slack is where the future works — an ambitious headline from a company that has been making waves redefining how we communicate at work. Now part of the Salesforce family, Slack certainly isn’t afraid of taking on big ideas. Restructuring your work life. Simplifying teamwork. Allowing users to focus on what truly matters. Pushing the envelope when it comes to localization.
4 April 2022
Thinking of expanding your business in Europe? Here are a few things you need to know.