Mobile gaming is a solid and lucrative business. Every year revenue is growing, and next year’s forecast is also quite optimistic. If you are a game developer those are great news. Game apps are also the most popular category in mobile stores as about 25 percent of all the available apps fit in this category.
In this ocean of abundance, the question that a game developer will have to explore sooner or later is the following:
It’s a tough challenge, but not impossible. The best strategy for making a splash with your game is the combination of App Store Optimization (ASO) and selecting the right keywords for it.
ASO is the process of optimizing a mobile application in the app stores (Google Play Store & App Store) to increase its visibility in the respective store’s search.
Keywords are words coming to mind when users want to find a new game for their mobile device. Golf, racing, shooter, puzzle match-3… all these words will serve up different results.
Consider the following five strategies to increase the chances of your game to be found:
Turn around, and look at how many text updates you can see... One of the main pains challenges of game localization projects is to handle the avalanche of daily text updates that come with the localization of certain games. These requests are becoming more and more common. Particularly, for those games that fall under the GaaS (Games as a Service) model or live games. These are different from the traditional model of Games as a Product or one-time-purchase games.
As many good stories, this one starts with passion. As a child, Yulia Akhulkova couldn't imagine life without video games. This passion continued, and today, in addition to working as Nimdzi's data scientist, Yulia is also the head of localization at International Translation & Informatics Ltd. […]
Increasingly, companies around the world (and not just the media and entertainment giants) are producing video content to connect with their audiences and offer even more added value to their customers.