Africa is a continent rich with diverse cultures and over 2,000 languages spoken by various ethnic groups. Exploring these dynamics is exciting, but also presents unique challenges for organizations seeking to localize their products, content, and services for African countries. An Accra-based LSP called Bolingo Consult has been working on a Localization Africa project with the goal of generating African country guides that can be used as a point of entry into the continent. So far, guides have been developed for Ghana, Benin, Burkina Faso, and Cameroon. Today, we will explore the vision behind this country-by-country research from Bolingo Consult and throw light on the key features of the guides.
Joining us to do so is our guest, Ady Namaran Coulibaly. Ms. Coulibaly is a language professional and holds a Master of Arts in Conference Interpreting from the Advanced School of Translators and Interpreters (ASTI) in Buea, Cameroon. Having provided interpretation and translation services for top businesses and organizations across Africa, including working with the African Union Commission, Ady co-founded Bolingo Communications and Media Consult, a fast-growing LSP based in Ghana and the power behind the African Localization Guides. She’s down-to-earth and committed to continuous learning and personal development. Lately, her favorite hobby has been hosting Africa’s LSP Podcast, which I personally subscribe to on Spotify, though I’m sure it is available elsewhere.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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