The numbers tell us the story of a continent of opportunity, both digital or economic.
This isn’t a chicken and egg problem, mind you. Companies such as Google, Facebook or Canva have been investing in localizing into African languages for some time, although there is still room to grow.
While mobile internet access across Africa continues to increase, the lack of localized content has a direct impact on user adoption. A growing user base accessing the internet via their mobile devices means more opportunities to do business.
By 2021, 72.9 percent of all e-commerce sales worldwide will be made using mobile devices, totaling USD 3.56 trillion.
Estimates by McKinsey & Company have the internet account for USD 300 billion of Africa’s annual GDP. While perhaps not the most fashionable choice when deciding for which markets to localize next, Africa definitely is a land of opportunity.
SurveyMonkey's Global Experience & Localization unit is a powerhouse of innovation and strategic impact. Led by Julia Cassidy, the team is on a mission to ensure that SurveyMonkey's platform resonates with a diverse international audience. Leveraging country-level user data, they are crafting an inclusive and engaging experience for users worldwide. With plans to expand the team in 2024, they are poised to lead the charge in optimizing SurveyMonkey's global reach and user experience. Their commitment to quality, technology, and data-driven decision-making is propelling SurveyMonkey to new heights of international success.
Explore how Monta's innovative localization strategies are revolutionizing the global market, connecting diverse audiences and paving the way for seamless business expansion. Join us on a journey of technological excellence and forward-thinking solutions.
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.