Should I hire an account manager? This is a question most language service providers (LSPs) will be trying to answer at some point during their growth trajectory.
Once a lead becomes an actual customer, the sales Core Function of an LSP takes the form of account management. The key responsibility of the account manager is to foster the relationship and grow the business with this customer.
Sometimes, the people you have are not enough to respond to growing demand from your existing customers in a timely manner, because no one anticipated it. Or worse, you are missing out on potential opportunities to grow the business because production is too absorbed by delivering projects and salespeople are too busy hunting for new clients and you didn’t know there was a whole new business line to develop with the customer. These are the moments you should seriously consider bringing on board a dedicated account manager. The larger your company grows, the bigger the need for one becomes.
(Non-Traditional) Revenue Growth Through Customer-Centric Project Management Although it is not "traditional," project managers can generate more revenue than even the best salespeople … with the right tools and training. In this discussion, Tucker Johnson (Managing Director, Nimdzi Insights) and Vera Richards (VP, Akorbi Translation and Localization) will share their experience turning traditional operations teams […]
Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.
Increasingly, companies around the world (and not just the media and entertainment giants) are producing video content to connect with their audiences and offer even more added value to their customers.