Should I hire an account manager? This is a question most language service providers (LSPs) will be trying to answer at some point during their growth trajectory.
Once a lead becomes an actual customer, the sales Core Function of an LSP takes the form of account management. The key responsibility of the account manager is to foster the relationship and grow the business with this customer.
Sometimes, the people you have are not enough to respond to growing demand from your existing customers in a timely manner, because no one anticipated it. Or worse, you are missing out on potential opportunities to grow the business because production is too absorbed by delivering projects and salespeople are too busy hunting for new clients and you didn’t know there was a whole new business line to develop with the customer. These are the moments you should seriously consider bringing on board a dedicated account manager. The larger your company grows, the bigger the need for one becomes.
Sales is a function that happens (or should happen) every single time a customer or potential customer interacts with, hears about, or talks about your company. Ultimately, everybody in the company is responsible for sales.
One year ago, we called the VIT hype a solution without a problem. In times of COVID-19 it has now become the solution to the problem. We figured this might be a good time to clarify the difference between some remote interpreting acronyms that easily get mixed up: VIT, VRI, OPI, and RSI.
With the ever-increasing pressure of an impending product launch date, it is quite frequent for clients and language partners to get caught up in day-to-day activities. The focus is on the deliverables, naturally. The important factors that help make a healthy client-vendor partnership get less attention.